Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

With falling sales and new boss Allan Leighton saying the turnaround 'could take 3-5 years', what does the Leeds-based ...

The price cuts will be, on average, around 25% although some will be slashed as much as 50%, and will be introduced to more ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...

The supermarket has teamed up with fitness influencer Joe Wicks in a 30 second clip that brings back the famed 'pocket tap'.

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

Asda brings back Rollback pricing in bid to reverse flagging fortunes - The supermarket, which saw sales fall in the run up ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

Asda boss Allan Leighton is to launch the supermarket’s biggest Rollback price cuts campaign for years next week, as its ...

The business clearly needs strong leadership and as one former Asda senior executive who worked under Leighton told Fortune, “Allan is inspirational and probably the best person for the job.