After three years at Bottega Veneta, Matthieu Blazy is heading to Chanel in a coveted role last held by Karl Lagerfeld's protégé.

I look forward to meeting all the teams and writing this new chapter together,” Blazy said in a statement. He will now step into the same role the late Karl Lagerfeld held for 36 years, at the house founded by Gabrielle "Coco" Chanel in 1910.

For the great luxury houses, it's terribly important to be embodied by a strong, talented personality. Big names in luxury regularly announce, sometimes discreetly, at times loudly, the name of their new artistic director.