The news came by Slack message. Cruise CEO Marc Whitten, who took the top post in June, posted a message Tuesday afternoon in the company’s

General Motors is shutting down its Cruise robotaxi project, citing intense competition for self-driving cars and the steep costs associated with developing them. Why it matters: Houston was the largest of three cities nationwide where Cruise was trying to reintroduce its autonomous rideshare service after a tumultuous launch in 2023.

While the world's richest man is going all in with a robotaxi, General Motors has decided to pull the plug on its embryonic autonomous taxis. GM has announced that it will stop shoveling money into Cruise, the robotaxi subsidiary that never managed to make a dime. Instead of taxis, GM plans to focus on autonomous driving for personal vehicles.