Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
There was something telling in the latest example of idiotic and woke corporate virtue signaling that came courtesy of ...
After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a ...
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
A video launching the overhaul went viral online as commenters critiqued the company's design choices, called the company ...
JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
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