Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Jaguar shakes up the luxury car world with its radical transformation to all-electric vehicles and controversial new brand ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

Jaguar has unveiled its bold new rebrand, shedding its traditional luxury image in favour of a more modern identity. Explore ...

Telegraph readers – and long-term Jaguar customers – reveal why the rebrand risks spelling the end to their loyalty ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...