How Vaccaro pivoted to NIL advocacy after Nike
Sonny Vaccaro stops by the Dan Patrick Show to discuss his new book which chronicles his sports marketing experiences, ...
Sonny Vaccaro has plenty to say in memoir covering his remarkable career
Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...
Inside the clandestine Sonny Vaccaro-Michael Jordan meeting that changed Nike and sports forever
Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...
Sonny Vaccaro Saw Something "Special" In Michael Jordan Before Changing Shoe Game
Michael Jordan is the reason his shoe is the most popular in the world but he didn't do it alone. He had a little help from ...
In 'Legends and Soles,' the remarkable career of sports marketer Sonny Vaccaro is unveiled
NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.
Sonny Vaccaro, Reedley College alum and shoe marketing legend, writes new book
Sonny Vaccaro says his new book offers the gospel truth of all that has happened in his life."I'm not afraid of anything said ...
Glaring omission: Sonny Vaccaro deserves induction into the Basketball Hall of Fame
Basketball's story cannot be told without Sonny Vaccaro, whose impact on the game covers everyone from Michael Jordan to ...
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'Air' follows Trafford native's pursuit of Michael Jordan for Nike
“In 1984, Nike was looking for a player who’d be ... Courting a Legend," the Trafford Historical Society created a display about Sonny Vaccaro. The display is in the hallway between the ...
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Sonny Vaccaro has plenty to say in memoir covering his remarkable career
Maybe the most remarkable thing about Sonny Vaccaro is that after thousands ... he didn't have at the time. But that was Vaccaro’s deal with Nike in those early days: Once he got the handshake ...