Jaguar's rebranding sparks debate, with the Type 00 Concept facing criticism while a modified pickup variant gains praise for its design.

The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a classic British road car brand, that is electric making it potentially the hardest/most expensive car to launch since the Edsel.

New Jaguar Type 00 Design Vision concept car has caused as much of a stir as controversial Jaguar brand launch video

Type 00 is a pure expression of Jaguar’s new creative philosophy [and] the result of brave, unconstrained creative thinking. It is the foundation stone for a new family of Jaguars that will look unlike anything you’ve ever seen.

In a daring move that challenges automotive conventions, Jaguar has unveiled the Type 00, a concept car that not only reimagines the brand’s design philosophy but also

At first glance, Jaguar's new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is largely due to its bright pink color (it also comes in blue).

A bold vision for the future Introducing the Jaguar Type 00, a concept vehicle that marks a new era for the iconic British luxury brand. This slideshow explores its design, features, and the philosophy behind its creation.