If you own a Vizio TV, don’t be surprised to encounter more ads. On Tuesday, Walmart closed its deal to buy Vizio for $2.3 billion in an effort to become a larger player in advertising. Walmart originally announced its plan to buy US-based Vizio in February,

Walmart will be tracking what you watch on your Vizio TV. According to FlatpanelsHD, Walmart will be collecting viewing data via a system called ACR, short for Automated Content Recognition. That scans the content you watch to help target ads more effectively.

Retail giant Walmart has acquired smart TV maker Vizio for $2.3 billion in a deal that will alter the streaming advertising landscape.