One reason why Nvidia has maintained such a dominant lead for so long is that it continually pushes the envelope with new features. Popular games and game engines implement those features, which may only work on Nvidia's hardware,

The new Blackwell architecture holds benefits for gamers as well as generative AI fans. There's just something about a new graphics processor architecture that gets everyone's juices flowing, either to covet it or complain. Or oddly, sometimes both. So happy CES 2025 from Nvidia!

Below, find our pictures of the relatively compact 5090; its incredibly compact PCB with the Blackwell chip on top; a game demo running on the 5090; a picture of the 5090, 5080, and 5070 Founder’s Editions side by side; and some examples of just how bulky every other partner’s cards can be compared to Nvidia’s own.