Best Berry Flavored Black cherry is a tough flavor—so often ... I think you’ll be surprised by how nuanced and grown-up this Mike’s Hard Lemonade flavor really is. Credit: Merc / Target ...

Mike’s Hard Lemonade Co. is the fastest growing beer company in America and a top-ten brewer, due to a growing portfolio of premium flavored malt beverages. Falling under the Mark Anthony Group ...

mike's has been the leader in the Flavored Malt Beverage (FMB) category since it entered the US market in 1999. But over the last two years, the category has seen increased competition from new, ...

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...