At the time of writing, Squid Game season 2 has been seen 126.2 million times in its first two weeks on the world's best streaming service – that's a record for a Netflix TV Original, by the way – with a total of 904.7 million hours viewed.

Netflix is pulling out all the stops to promote the long-awaited second season of Squid Game, the platform’s most-watched show ever. With the show’s return set for December 26, Netflix is taking an all-out approach to its marketing, pushing the boundaries of how a TV show is promoted.

To generate a conversation and buzz for the already anticipated season 2 on Squid Game, Netflix shot the works with a multifaceted marketing campaign. Movie Marketing.

Season 2 of “Squid Game” is racking up views at a record pace. After topping Netflix’s charts last week with 68 million views in four days - Netflix’s biggest TV debut ever - the season picked up another 58.

The follow-up season also currently sits at number two on Netflix’s list of its most popular non-English-language series, with only Squid Game's first season outranking it. Howe

Add that to the 68M views it tallied in its first three days and Season 2 is now sitting at 126.2M views in 11 days. That makes it the fourth most-streamed series on the streamer,

The global sensation "Squid Game" season two maintained its dominance on Netflix's Top 10 Non-English TV list for the second consecutive week following its release, the streaming giant said Wednesday.

You are reading an exclusive WrapPRO article for free. Want to level up your entertainment career? Go here for more information. "Squid Game" Season 2 has become the No. 2 most popular non-English series in Netflix history.