At first glance, Jaguar's new electric Type 00 concept car is surprising, shocking or perhaps even jarring to some. This is largely due to its bright pink color (it also comes in blue).

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.

The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a classic British road car brand, that is electric making it potentially the hardest/most expensive car to launch since the Edsel.

Jaguar plans to spend £1.5bn on developing its controversial new all-electric vehicles, which have drawn comparisons to Barbie’s car and the FAB 1 from Thunderbirds. Adrian Mardell, the boss of parent company Jaguar Land Rover,

Jaguar's rebranding sparks debate, with the Type 00 Concept facing criticism while a modified pickup variant gains praise for its design.

A bold vision for the future Introducing the Jaguar Type 00, a concept vehicle that marks a new era for the iconic British luxury brand. This slideshow explores its design, features, and the philosophy behind its creation.