The Drum15h
How Lick ensures its marketing is more than just painting by numbers
UK paint brand Lick was launched in 2020 by entrepreneurs Lucas London and Sam Bradley after the pair spotted a gap in the ...
Hyper-targeted B2B marketing misses the bigger picture
Hyper-targeting your marketing might seem appealing. But, for our B2B focus week, Jack Morgan of Hallam explains why the ...
Ad of the Day: Vodafone’s nostalgic spot celebrates 40 years of festive connections
Additionally, a four-part social content series featuring Roman Kemp and his mum, Shirlie, explores how phones have changed ...
Rethinking the Overground: TfL’s biggest rebranding project in decades
We speak to the people who came up with the names of the new lines and those who took on a huge information design challenge ...
With B2B and B2C cross-pollinating - your marketing approach must change
In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six ...
Beyond cost-cutting: why B2B must embrace AI for growth, not just efficiency
As part of The Drum’s B2B Focus, we hear from industry leaders who argue that AI is not just a tool for optimization but a ...
The rocket fuel for B2B campaign success isn’t what you think it is…
As part of The Drum’s B2B Focus, we report from the recent B2B Worldfest, where Lesniak Swann founder Alex Swann made a conclusive case for why nurturing your culture should be your agency’s number ...
Is this the future of football media? Behind the scenes at Tottenham Hotspur’s Clubhouse
From its new state-of-the-art media center at the Hotspur Way training ground, the Premier League club is producing ...
Top creatives pick 2024’s must-watch Christmas ads
With most of the big-brand Christmas campaigns now out in the wild, it’s the perfect moment to dive in and see which ads ...
Watch ‘The Sanctuary,’ Chevrolet’s holiday story of family, legacy & finding one’s path
Chevrolet and Anomaly celebrate the everyman in a short film about a young man finding clarity on a reflective ride in his ...
Ad of the Day: John Cooper Clarke writes and performs ‘Proper Sound’ poem for Co-Op
A new ad for Co-Op Live, shot on 35mm film, features the legendary punk poet John Cooper Clarke. Known as The Bard of Salford ...
Best Ads of the Week: Disney’s heartwarming Sherman tribute & Chevrolet’s holiday escape
Matthew Macfadyen’s Christmas mystery, Sweet Suspicion, comes to a dramatic close, revealing the pud-pilfering culprit as the ...