New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.
According to MTM's latest study, the dominant platform is Pluto TV, which is used by nearly a quarter of Canadians.
This is the second year that the brand is launching its "Balikbayan" campaign to reach the Filipino community.
Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.
The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.
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Among other charges, the Bureau maintains that Google unlawfully tied its various ad tech tools together to maintain market ...
Meanwhile, Forty Creek will be paying for rides on New Year's Eve, and Instacart expands its Ads Academy into Canada.
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The activation is part of the company's effort to highlight the province's unique attributes, including its rainforests and northern lights. 4 days ago ...