In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.

Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively.

Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.

The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.

Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental ...

Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval.

Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.

Google Ads introduced a new conversion action called “conversation started,” triggered when users engage with WhatsApp message assets.

Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.

Search Engine Land » SEO » Google November 2024 core update rolling out now Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine ...