In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.

Search Engine Land » Analytics & conversion » Elevate your data strategy: From cookies to universal consent and preferences Chat with SearchBot Please note that your conversations will be recorded. In ...

Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.

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Google Ads introduced a new conversion action called “conversation started,” triggered when users engage with WhatsApp message assets.

Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more.

The class action lawsuit accused Google of abusing its search dominance to harm consumers and stifle competition.

Google has fully rolled out its recommendations section within Google Search Console. Google launched it as an experimental feature back in August and has now fully rolled out the feature to all ...

Learn about the latest AI-powered platform challenging Google's search dominance with interactive, context-aware information retrieval.

Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals.

The DOJ and Google delivered closing arguments debating whether the tech giant’s adtech dominance stifles competition or drives innovation.