Check out the complete winners list from Campaign's inaugural event in Jakarta, featuring several Southeast Asian regional ...
Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency of the Year Awards gala in Jakarta, with ...
Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" ...
Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to ...
Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential ...
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Campaign Asia-Pacific announces its 12th annual Women to Watch, highlighting exceptional leaders and diverse talent powering ...
Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall ...
Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...
Make no mistake: In the annals of brand miscalculations, Jaguar's recent rebranding effort is a particularly egregious case of self-sabotage. This isn’t just a marketing misstep—it’s a self-inflicted ...
After shepherding billion-dollar brands at HP, Mars, and Unilever through an era where AI threatens to make marketing more ...