Civil rights activists have gathered outside Target's Minneapolis headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.
Target has once again found itself in the middle of the culture wars after reversing a three-year-old policy prompting calls for a boycott of the retailer.
"We remain focused on driving our business by creating a sense of belonging for our team, guests and communities through a commitment to inclusion," Target said in a statement announcing the change. "Belonging for all is an essential part of our team and culture, helping fuel consumer relevance and business results."
A trio of Minnesotans who previously led reform efforts in the Twin Cities after George Floyd’s murder rallied more than 70 people outside Target’s corporate headquarters, calling for a boycott of the retailer over changes in the company’s diversity efforts.
The retailer joins a growing group of companies dropping commitments and policies on diversity and equity as President Trump fights the programs.
Target’s announcement last week that the company would be ending its diversity initiatives caused a mixed response across social media.
Senior Sports Reporter sits down with Black business owners about the recent decision to remove pro-DEI initiatives from Target Corporation.
Target announced last week that it would end its diversity, equity and inclusion initiatives and investments. Protesters called for a national boycott of Target during a rally Thursday in front of the offices of the Minneapolis-based retailer.
The Minneapolis-based retailer said diversity will remain part of its business goals despite scaling back initiatives started in the wake of George Floyd’s murder.
The move took place after President Donald Trump ordered federal agencies to investigate private sector entities for "illegal" DEI programs.
While 2020 saw DEI initiatives gather steam in the corporate sector, 2025 looks at a challenging year for such programmes in the US and around the world
Activists are calling for a nationwide boycott of Target following the company's decision to roll back its diversity, equity and inclusion initiatives.