Many shoppers are planning to boycott major retailers on Feb. 28 to say companies like Amazon, Walmart, Target should keep DEI policies.

The People’s Union directs people to not make any purchases at all on Feb. 28, and especially not from any major retailers. Their website specifically mentions Amazon, Walmart, and BestBuy. If there is an emergency or needed essentials, consumers are encouraged to support a local small business instead.

Target faces financial consequences, community backlash, and legal challenges after scaling back its diversity, equity, and inclusion initiatives.

The daughters of one of the cofounders of Target are expressing their alarm and shock at the discounter's recent moves to roll back its diversity, equity and inclusion program.

Target Corporation, which recently scaled back its diversity, equity, and inclusion (DEI) initiatives, is facing financial consequences, community backlash, and new legal challenges from both sides of the political spectrum.