On Sunday night, Jalen Hurts carried the weight of the world. He held it in his right hand as he walked to a spot in the locker room where he could lean against the wall, slide to the floor, stretch out his legs and place the Lombardi Trophy between them.

The "Love, Hurts" campaign is fueled by doubt, as Jordan Brand's caption on that clip makes clear: Some people want to hate everything about Jalen Hurts. Hate that he's a winning