With LIV Golf getting a major network deal with FOX Sports, the competition for the world's greatest players vs. the PGA Tour just got a lot stiffer.

The upstart Saudi-backed golf league that sent shockwaves through professional golf four years ago announced a new broadcast rights deal Thursday with Fox Sports.

Added Jordan Bazant, evp of Fox Sports, “Fox Sports is excited to broadcast the LIV Golf League, showcasing athletes at the top of their game competing at an elite level for viewers across the nation. The addition of LIV Golf is a natural fit for Fox Sports’ prominent slate of big events, world-class names and premium sports coverage.”

LIV Golf is getting bigger and bolder, not only with the FOX deal but also the focus on signing new players, individual sponsorship deals for their 13 separate teams, the desire for corporations to now work with the league as well as established golf venues interested in bringing LIV events to their courses and clubs.

The agreement marks the first time the startup league will air on a major sports TV network in the U.S. since its inception in 2022.

Fox Sports has signed a multi-year media rights agreement with LIV Golf to broadcast its league competition in the U.S. starting next month, the network announced on Thursday.

LIV Golf kicks off its third season with its first major media partner, Fox Sports, in a multiyear agreement that begins with live coverage of more than half of the circuit's events in 2025.

Rory McIlroy sees the moves LIV Golf is making and knows they're not planning on folding in the near future. LIV Golf and Fox Sports announced a multi-year agreement this week which will see the league's 14-event schedule air live across Fox channels and platforms,

LIV Golf enters its third season with a similar roster to the one they ended 2024 with. But after Bryson DeChambeau’s resurgent season and with Jon Rahm on board for another year, they are hoping this is the best season yet.