After Target Corp. last week became the latest major company to announce a rollback in its diversity, equity and inclusion plans, some activists are asking shoppers to boycott the retailer indefinitely starting Saturday.

Target is not welcome at the Twin Cities Pride Festival this year despite being a longtime sponsor, organizers say, because the company recently ended some of its DEI programs.

Target has announced it is rolling back its diversity, equity and inclusion (DEI) policies, becoming the latest corporation to do so following President Trump’s election. In a memo sent to

One of the country’s largest retailers said it will end the diversity, equity and inclusion goals it sets in three-year cycles and curtail racial equity initiatives.

Target continues to take some heat following its decision to rollback on diversity, equity and inclusion initiatives.