“To be safe” was the top goal for Generation Z in a survey of 1,644 10- to 24-year-olds across the U.S. Other top goals were ...

Cannabis is still the drug of choice for 16-24 year olds, found the Office for National Statistics (ONS) in its annual drug ...

A new report found members of Gen Z are more likely to spend money when they feel pessimistic about the future than other ...

Connecting with Gen Z is a high-stakes challenge for businesses. Here are some best practices, key factors and pitfalls to ...

A badge the size of a palm may seem like a useless piece of metal to outsiders, but Generation Z is willing to spend hundreds ...

Around 54 per cent of people aged 18 to 27 said the big Christmas feast needs a modern makeover to stay relevant.

Some members of Generation Z in London say they're learning about world events through memes and that the humorous photos and ...

Gen Z consumers, despite growing up as digital natives, shop in stores about as much as their baby boomer grandparents do, ...

Workplaces span four generations, blending Baby Boomers, Gen X, Millennials and Gen Z. Over the last decade, evolving ...

Gen Z is known for a lot of great things, from their full embrace of new technology to their rather, um, inventive contributions to the English language (cheugy, anyone?). Unfortunately, Zoomers ...

Gen Z entrepreneurs in India face challenges but benefit from mentorship, funding opportunities, and government schemes for ...

According to Pornhub and their insights for 2024, Gen Z has some very weird tastes compared to other generations ...