Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...

Jaguar shakes up the luxury car world with its radical transformation to all-electric vehicles and controversial new brand ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

We discuss Jaguar's controversial rebrand, compare the Chevrolet Traverse Z71 against the Volkswagen Atlas Peak Edition, and ...

After a polarizing logo update, Jaguar follows up with a glimpse of its first all-electric vehicle spun out of its lofty new ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

After Jaguar’s relaunch was engulfed by the biggest social media pile on in automotive history, here’s its first new car: the ...

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...