The third most-watched video on the NBA YouTube channel isn’t game footage or a dunk highlight reel. It’s a commercial.

With the Christmas holiday upon us, Rutgers men's lacrosse decided to recreate one of the most iconic advertisements of ...

Los Angeles Lakers star LeBron James was prominently featured in the new "Jingle Hoops" Christmas Day commercial from the NBA ...

Jingle hoops, jingle hoops! The NBA’s annual tinsel-wrapped showcase is on full tilt Wednesday, with a few Christmas ...

One of the most popular commercials the NBA has ever done is the first rendition of their “Jingle Hoops” ad promoting the annual Christmas Day slate of games. The first one featured Los ...

In 2013, the NBA created the now-famous 'Jingle Hoops' commercial. The ad featured LeBron James, Stephen Curry, Kevin Durant, James Harden, Derrick Rose, and Steve Nash shoot threes into hoops ...

The NBA is promoting its slate of games on Christmas Day by remixing a classic commercial, Jingle Hoops, from over a decade ago. It was 2013 when the original version of this ad debuted and it is ...

We appreciate you. Do you remember the greatest NBA Christmas commercial of all time? Jingle Hoops. The one you see people post online year after year after year with Steph Curry, Kevin Durant and ...

This week in branding news, Cheerios bulked up, Orangetheory dialed back its intense look, and the NBA took a risky shot with ...