Key Takeaways MicroStrategy purchased another $1.5 billion worth of bitcoin.The company now holds nearly 2% of all the bitcoin that will ever exist.MicroStrategy Chairman Michael Saylor also presented to the Microsoft board regarding the benefits of holding bitcoin last week.

The software company has spent nearly $7 billion buying bitcoin in the past two weeks as prices have pulled back.

Just over a month after announcing plans to raise $21 billion through stock sales to help fund additional purchases of Bitcoin, MicroStrategy Inc. is already almost halfway to its goal.Most Read from BloombergRiyadh Metro Partially Opens in Bid to Ease City’s Traffic JamsAs Wars Rage,

The plan is simple: buy bitcoin, secure it safely, and hold it for the long term. If you sell, you will be selling directly into the hands of MicroStrategy and every other company running this playbook.

While most Bitcoin followers have heard MicroStrategy's Michael Saylor make the bold call that Bitcoin will hit $13 million in about two decades, this latest call is not from the billionaire but from two analysts at a respected Wall Street firm. Let's take a look.

MicroStrategy acquires 15,400 Bitcoin, raising total holdings to 402,100 BTC, with plans for a large capital raise for more purchases.

How can Microstrategy borrow billions at 0% to continue buying bitcoin and what does this reveal about market players’ expectations.

Key Takeaways MicroStrategy shares continued to move higher along with the price of bitcoin, which traded at more than $98,000 Friday morning.The business intelligence services provider is the largest corporate holder of bitcoin,