Hostess, the maker of Donettes, Twinkies, Cupcakes and Ding Dongs, is getting a new look with updated packaging and logos as ...

The culmination of a campaign starring Charli XCX and other performers, H&M hosted a surprise performance by the singer in ...

UM is reporting growing interest from clients, but other marketing experts are not as sold on Perplexity’s ad business.

Marketing’s impact on the environment is vast: traditional consumption-driven models have depleted resources, including water ...

Awareness, consideration, traffic, conversion, repeat and loyalty are all ingredients of selling more. They may be markers of ...

Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s largest holding company.

WPP has won Johnson & Johnson’s U.S. and Canada media business, the holding company confirmed to Ad Age.

Digital publishing’s dual economy shows publishers with robust first-party audience lists see record growth while those ...

How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.

The combined Omnicom-IPG would service competing brands in industries including telecom, insurance, streaming and more.

Are you a print subscriber? Activate your account. By Asa Hiken - 18 min 33 sec ago By Ewan Larkin - 9 hours 14 min ago By Ad Age Studio 30 - 11 hours 18 min ago By Tyler Bishop - 15 hours 25 min ago ...

Omnicom shook up the advertising world Monday by announcing its plan to buy rival Interpublic Group of Cos. in a deal that ...