Sydney Sweeney’s Laneige game show and MNTN’s spot with Ryan Reynolds’ body double.

On Dec. 18 at 12:30 p.m. ET, Ad Age will host a roundtable with members of Gen Z to review standout moments in the marketing ...

CTV is the fastest-growing segment in advertising, and brands would be wise to set up their strategies for the coming year.

Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...

Roku inventory will be available programmatically through FreeWheel DSPs in an expansion of the partners’ relationship.

A decline in “made for advertising” site spending is the main factor in marketers’ reduced digital waste, the ANA found.

The culmination of a campaign starring Charli XCX and other performers, H&M hosted a surprise performance by the singer in ...

Awareness, consideration, traffic, conversion, repeat and loyalty are all ingredients of selling more. They may be markers of ...

Hostess, the maker of Donettes, Twinkies, Cupcakes and Ding Dongs, is getting a new look with updated packaging and logos as ...

Marketing’s impact on the environment is vast: traditional consumption-driven models have depleted resources, including water ...

UM is reporting growing interest from clients, but other marketing experts are not as sold on Perplexity’s ad business.

WPP has won Johnson & Johnson’s U.S. and Canada media business, the health care company confirmed to Ad Age.