New LG research also shows that over a third of gamers age 18 to 34 are heavy gamers, playing more than twice a week.

According to MTM's latest study, the dominant platform is Pluto TV, which is used by nearly a quarter of Canadians.

This is the second year that the brand is launching its "Balikbayan" campaign to reach the Filipino community.

Both linear and streaming TV will grow 6% next year, while retail media will see double-digit growth for the next two years.

The Signal Hill study also found that more than six in 10 listeners have taken some action after listening to an ad.

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Meanwhile, Forty Creek will be paying for rides on New Year's Eve, and Instacart expands its Ads Academy into Canada.

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