Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.

Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

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In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.

Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools ...

Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.

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Search Engine Land » SEO » Your guide to sitemaps: best practices for crawling and indexing your site Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am ...

Garrett Sussman is the Director of Marketing at iPullRank, where he explores the intersection of behavioral psychology, generative AI, and SEO strategy. He's a MozCon 2024 Speaker and host of The ...