As part of The Drum’s B2B Focus Week, we’re using insights from Kantar’s Marketplace, an automated market research platform, ...

At B2B World Fest 2024, Charlotte Mackenbach, communications manager at C-Job Naval Architects, and Laura Whitebread, EVP of ...

UK paint brand Lick was launched in 2020 by entrepreneurs Lucas London and Sam Bradley after the pair spotted a gap in the ...

Additionally, a four-part social content series featuring Roman Kemp and his mum, Shirlie, explores how phones have changed ...

Hyper-targeting your marketing might seem appealing. But, for our B2B focus week, Jack Morgan of Hallam explains why the ...

We speak to the people who came up with the names of the new lines and those who took on a huge information design challenge ...

In the debate about the crossover between B2B and B2C, Brave Bison’s Andy Platt and Brenda Imeson ended up with six ...

As part of The Drum’s B2B Focus, we hear from industry leaders who argue that AI is not just a tool for optimization but a ...

As part of The Drum’s B2B Focus, we report from the recent B2B Worldfest, where Lesniak Swann founder Alex Swann made a conclusive case for why nurturing your culture should be your agency’s number ...

From its new state-of-the-art media center at the Hotspur Way training ground, the Premier League club is producing ...

The spot comes from the tech brand’s TBWA\Media Arts Lab agency and Academy Award-nominated director Henry Alex Rubin.

With most of the big-brand Christmas campaigns now out in the wild, it’s the perfect moment to dive in and see which ads ...