Sonny Vaccaro stops by the Dan Patrick Show to discuss his new book which chronicles his sports marketing experiences, ...

Michael Jordan is the reason his shoe is the most popular in the world but he didn't do it alone. He had a little help from ...

Basketball's story cannot be told without Sonny Vaccaro, whose impact on the game covers everyone from Michael Jordan to ...

Sonny Vaccaro says his new book offers the gospel truth of all that has happened in his life."I'm not afraid of anything said ...

NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.

The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

Sonny Vaccaro's memoir shares how he became Godfather of summer basketball, got Nike to bet everything on MJ and took down ...

It’s no state secret that Sonny Rollins has never been fond of the recording studio. Never mind that he’s recorded his full share of gems there—not only early, celebrated albums such as Saxophone ...

BROCKTON ― Louis "Sonny" Marciano who was a husband, a father, a semi-pro baseball player, businessman and the younger brother of Rocky Mariano − the only undefeated heavyweight champion of ...