Sonny Vaccaro stops by the Dan Patrick Show to discuss his new book which chronicles his sports marketing experiences, ...

Michael Jordan is the reason his shoe is the most popular in the world but he didn't do it alone. He had a little help from ...

Basketball's story cannot be told without Sonny Vaccaro, whose impact on the game covers everyone from Michael Jordan to ...

NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.

The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

Much has been said and written about Sonny Vaccaro, the man who signed Michael Jordan to a Nike deal. The Reedley College graduate talked about how that experience shaped his life in his new book.

He never attended law school and wasn't a plaintiff or defendant in a major case, but sports marketing pioneer and college ...