Brand value is the worth of a brand if it were to be sold, according to research firm Qualtrics.

Suspicions about Taylor Swift being a business boon for the National Football League have now been confirmed, as a new report ...

Taylor Swift and Travis Kelce's romance has been a goldmine for the NFL, and the numbers are finally in to prove it. Since ...

Taylor Swift arrives to Arrowhead Stadium before the AFC Championship NFL football game against the Buffalo Bills, Sunday, Jan. 26, 2025, in Kansas City, Mo. (AP Photo/Ashley Landis) Taylor Swift ...

Social media had a wide range of reactions following a report that Taylor Swift lost a large number of followers on social media.

Sources close to Taylor Swift revealed she will wait until her boyfriend Travis Kelce retires from the NFL before agreeing to ...

Unfortunately, there is a Kansas City Chiefs reason as to why Taylor won't perform at the Super Bowl. Swift's relationship ...

Fans are calling for Swift, who has dated Chiefs legend Travis Kelce for almost two years now, to finally headline the ...

Taylor Swift has never had the chance to perform at the Super Bowl. She has now attended the big game two years in a row, but she has done so as a fan, cheering on her boyfriend Travis Kelce and the ...