You take your kid to Build-A-Bear at least one time in their life, to build their very own custom bear to love on. According ...

When I hear miles, I imagine my next trip, my next experience,” said Ed Poppe, VP of CRM, Loyalty and Performance Marketing at Build-A-Bear Workshop. “I think the best loyalty programs use ...

If you sign up to the Build-A-Bear Workshop loyalty scheme, on your child’s birthday they can make a bear in-store (normally £14) and pay their age in pounds. For example, three-year-olds get a bear ...

"We always strive to bring a little more heart to life, and the Heartwarming Hugs collection beautifully reflects that goal," said Sharon Price John, CEO of Build-A-Bear Workshop. "Featuring a ...

Get ready for some beary special moments as Centara Mirage Beach Resort Dubai is delighted to announce its playful ...

At Build-A-Bear Workshop®, we believe there's always room for more, which is why we're celebrating National Hug Day with the launch of our comforting Heartwarming Hugs weighted plushes.