Jaguar is not alone in car manufacturers undergoing a rebrand in recent years - and in many cases reactions have been about ...

At Jaguar Land Rover’s historic Halewood factory in Merseyside, England, state-of-the art assembly robots are now building ...

The bold new future of Jaguar involves chasing trends and grotesque designs.

The most important concept car in Jaguar’s 90-year history, the brave and uncompromisingly provocative Type 00 kicks off a ...

Jaguar plans to spend £1.5bn on developing its controversial new all-electric vehicles, which have drawn comparisons to ...

Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV ...

You can’t have missed it. Jaguar’s new look has got tongues wagging not just in Britain but throughout the world. Many people ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

The Jaguar Type 00 is a masculine design, with feminine colors, the look of a high-performance gas muscle car, under a ...

"Jaguar's performance over the past 10 years has been challenging," admits Rawdon Glover. He points out that Jaguar had been ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...