I have stuck with them because they are reliable, good value and offer an element of luxury. These days, though, they are no ...

The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.

If we make this a technical or price competition [against China], I’m not sure we can play to win." Instead, "sophistication ...

We discuss Jaguar's controversial rebrand, compare the Chevrolet Traverse Z71 against the Volkswagen Atlas Peak Edition, and ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Four years ago, Jaguar’s chief creative officer, Gerry McGovern, sent a creative brief to his team: “Understand and obsess ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric ...