Global head of adidas Basketball Jerry Lorenzo discusses the future of performance footwear in an exclusive interview.

Fear of God Athletics have officially dropped the highly-anticipated seasonal collection that includes the buzzed-about ...

A small sum, really, considering the status of Jerry Lorenzo's brand in the reigning “hype culture” of the mid-2010s. Today, a lot has changed: that hype-driven culture has shifted ...

Showcasing the II Basketball release, adidas athlete and fellow Chicago native, Derrick Rose, dons the shoes in a new ...

Derrick Rose might have retired from the NBA, but that doesn't mean he has stopped hooping. The post Derrick Rose’s $190 ...

Steelers cornerback Joey Porter Jr. got involved in a heated skirmish with Jerry Jeudy of the Browns. Porter explained his side of the story.

December is set to begin with two robust packs of sneakers, with six colorways total releasing across four models for the “Velvet Pack” and “Cordura Pack.” The month is also set to include the ...

The 'High Top' variant of the shoes is priced at $200, while the basic Fear of God Athletics II Basketball Shoes are priced at $180. NBA star Derrick Rose is the face of this launch campaign by adidas ...

The house of Fear of God has announced a multi-year deal with the National Basketball Association (NBA) and Women’s Basketball Association (WNBA). The partnership signals a pivotal moment for ...

WE ARE GODS clothing brand. Image: Supplied In crafting the brand's voice and vision, major influences like Kanye West, Virgil Abloh, and Jerry Lorenzo stand out. These icons exemplify what it means ...