Adman Sandeep Goyal predicts AI will transform advertising by 2025, emphasizing the need for agencies to adapt or risk failure amid evolving market trends.

Publicis Media U.S. has acquired Dysrupt, a digital performance marketing agency. The acquisition aims to enhance Publicis Media’s capabilities in delivering effective digital marketing solutions.

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions ...