The church is in need of a rebrand. Not "your church" or "my church" per se, but the "the church," as an institution.

At Miami Art Week, Jaguar unveiled a bold rebrand. Here's what other businesses can learn from its controversial—and buzzy—move.

Bowlero Corporation, a household name in the world of location-based entertainment, is rolling into a new era. The company ...

The “four rings” turns to “four letters” in China—a choice that also signals deeper shifts in the global auto market, where ...

The leader of International Motors said an eventful year marked by key product launches for the truck and engine manufacturer was encapsulated by a corporate rebrand.

Rep. Greg Casar, the Texas Democrat and chair of the Congressional Progressive Caucus, sits down to discuss the election and ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Former Rep. Tim Ryan (D-Ohio) criticized the structure of his party during a Saturday appearance on MSNBC’s “The Weekend.” ...

Bowlero Corporation (NYSE: BOWL), the world’s leading operator of location-based entertainment, has officially rebranded as ...

Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

The creative agency, founded by its CEO, Katie Harvey, has an extensive client roster that includes several well-known brands ...