Hostess, the maker of Donettes, Twinkies, Cupcakes and Ding Dongs, is getting a new look with updated packaging and logos as ...

On Dec. 18 at 12:30 p.m. ET, Ad Age will host a roundtable with members of Gen Z to review standout moments in the marketing ...

Sydney Sweeney’s Laneige game show and MNTN’s spot with Ryan Reynolds’ body double.

Arthur Sadoun responded to the proposed mega-deal in a video to staff, a week after Snoop Dogg declared Publicis the world’s ...

The culmination of a campaign starring Charli XCX and other performers, H&M hosted a surprise performance by the singer in ...

Roku inventory will be available programmatically through FreeWheel DSPs in an expansion of the partners’ relationship.

A decline in “made for advertising” site spending is the main factor in marketers’ reduced digital waste, the ANA found.

Are you a print subscriber? Activate your account. By Daniel Spinosa - 1 hour 4 min ago By Jack Neff - 2 hours 9 min ago By Lindsay Rittenhouse - 2 hours 9 min ago By Parker Herren - 2 hours 9 min ago ...

UM is reporting growing interest from clients, but other marketing experts are not as sold on Perplexity’s ad business.

WPP has won Johnson & Johnson’s U.S. and Canada media business, the health care company confirmed to Ad Age.

Marketing’s impact on the environment is vast: traditional consumption-driven models have depleted resources, including water ...

Awareness, consideration, traffic, conversion, repeat and loyalty are all ingredients of selling more. They may be markers of ...