Appearing at events like the F1 race has allowed Mastercard to grow its brand value in the eyes of fans who are often Gen Z, ...

Nuuly and Graza embraced their connection to two viral videos that came out of TikTok’s latest trend, in which users describe ...

Generative AI can empower marketing teams to quickly produce, scale and personalize assets, something a majority of consumers ...

Vodafone says spot was created entirely with AI-generated imagery as industry still grapples with public perception around ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago ...

The CMO agenda for 2025 is defined by complexity but also by immense opportunity in the context of the need to be more ...

The Ad Age Amp community awards the 10 best ads of 2024, including some of the funniest, smartest and most inspirational ...

IPG plans to lay off 103 employees on Jan. 2, according to a WARN notice it filed in the state of California weeks before its ...

Brands large and small found new ways to consistently engage with audiences on TikTok, and their efforts have earned ...

Sydney Sweeney’s Laneige game show and MNTN’s spot with Ryan Reynolds’ body double.

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago 4 ...

Brands such as Ulta Beauty, Maybelline and Method hosted activations and private events at the Miami art fair—many of them for the first time ...