The CMO agenda for 2025 is defined by complexity but also by immense opportunity in the context of the need to be more ...

Reddit’s impressive rebrand, launched at the end of 2023 (after Ad Age’s 2023 year-in-review stories were published), took the online community brand’s busy universe of visual iconography and ...

Vodafone says spot was created entirely with AI-generated imagery as industry still grapples with public perception around ...

Appearing at events like the F1 race has allowed Mastercard to grow its brand value in the eyes of fans who are often Gen Z, ...

Nuuly and Graza embraced their connection to two viral videos that came out of TikTok’s latest trend, in which users describe ...

PetSmart combats the doggie blues and Nike extends its NFL uniform deal—plus, why it was a bad week for Stanley, Puma, Cracker Barrel and Macy’s.

The Ad Age Amp community awards the 10 best ads of 2024, including some of the funniest, smartest and most inspirational ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago ...

IPG plans to lay off 103 employees on Jan. 2, according to a WARN notice it filed in the state of California weeks before its ...

Brands large and small found new ways to consistently engage with audiences on TikTok, and their efforts have earned ...

Sydney Sweeney’s Laneige game show and MNTN’s spot with Ryan Reynolds’ body double.

On Dec. 18 at 12:30 p.m. ET, Ad Age will host a roundtable with members of Gen Z to review standout moments in the marketing ...