Google’ Customer Match update lets you use first-party data for more precise targeting and improved campaign performance.

From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.

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In other findings, 56% of Google searches are for generic terms and the long-tail accounts for just 3.6% of search demand.

Rand Fishkin shares his thoughts on the importance of creativity, chasing traffic, branded search, social search, and more.

Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI.

Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools ...

Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.

Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks.

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The DOJ and Google delivered closing arguments debating whether the tech giant’s adtech dominance stifles competition or drives innovation.

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