Sonny Vaccaro stops by the Dan Patrick Show to discuss his new book which chronicles his sports marketing experiences, ...

NPR's A Martínez speaks with Sonny Vaccaro and Armen Keteyian about their new book, Legends and Soles, The Memoir of An American Original.

Sonny Vaccaro says his new book offers the gospel truth of all that has happened in his life."I'm not afraid of anything said ...

Basketball's story cannot be told without Sonny Vaccaro, whose impact on the game covers everyone from Michael Jordan to ...

Michael Jordan is the reason his shoe is the most popular in the world but he didn't do it alone. He had a little help from ...

Sonny Vaccaro is considered one of basketball’s ultimate insiders and was re-introduced to a new generation through the Matt ...

Maybe the most remarkable thing about Sonny Vaccaro is that after thousands of interviews, a documentary and a feature film about his one-of-a-kind basketball life and decades worth of news ...

and how the company's Marketing VP Rob Strasser and CEO Phil Knight tasked basketball talent scout Sonny Vaccaro to find a new spokesperson for their shoes. Although they considered third draft ...

NPR speaks with the authors of "Legends and Soles: The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.

The Memoir of an American Original" about Sonny Vaccaro's career in sports marketing, which included signing Michael Jordan to Nike.